Spark
General lecture
Format
60 min · virtual · whole team
What's included
- 40-min talk and 20-min live Q&A
- Prep call with your SDR manager
- Real examples of creative LinkedIn touches
- One-page creative-touch cheat sheet
Priced per team
Let's chatTry Everything: Creative Outbound
Training that makes your SDRs sound human again, so they get replies.
Creative, human-centric outbound training for B2B SaaS SDR teams. Book more meetings on LinkedIn and email.
- 15 years in marketing and sales
- Twice named one of 100 Powerful Women in Sales
- Twice nominated, Top Sales Thought Leader
- Ambassador, Europe's biggest sales competition, 2026
- Speaker, FUNNEL EMEA, London 2026
The real problem
Your prospects get dozens of templated and AI-written messages a week. They all sound the same, so they all get ignored.
Every ignored touch is pipeline your team worked for and lost. The fix isn't more volume. It's sounding like a person again, a slightly creative one.
Why your team needs it
This is for you if
- You lead SDRs or BDRs selling B2B SaaS
- Reply rates are dropping while activity goes up
- You've tried new sequences, AI personalisation and more volume
What changes
- Messages prospects actually remember and answer
- Fewer, better touches instead of more noise
- Real conversations and warm intros into target accounts
The path: three pillars
Human-centric outreach
Your reps write to a person, not a persona.
- An ICP "human portrait"
- Hooks from real LinkedIn profiles
Creativity as a skill
"I'm not creative" becomes a muscle they train.
- Custom GIFs, images, videos and collages
- DM and follow-up rewrites
Building connections
Warm paths into enterprise accounts.
- No-pitch chats that open the account
- Peer connections that lead to intros
Proof it works
My own quota, quarter by quarter
Q4 2024: 100%
Q1 2025: 127%
Q2 2025: 113%
Q3 2025: 93%
Up to 40%
open rate to aim for once your team writes this way
- Before
- I copied what other SDRs did and sounded like everyone else.
- After
- At or above quota in three of four quarters, 127% at the peak.
- What changed
- Every touch built around the person, and the emotion tied to what's relevant to them.
What SDRs say
The strategies you shared for sparking real conversations and building relationships were super practical, and I left with ideas I can put into action right away. It also helped me take a step back to review my own approach, start messaging more like a human, and actually book more meetings.
Your class on social selling helped me flip the script and get a CMO to send me a connection request!
Three ways to work together
Pick the level of support your team needs.
Workshop
Best start
Custom ICP training
Format
Up to 3 hours · virtual · up to 30 SDRs
What's included
- ICP "human portrait" from your real prospects
- Live work on real LinkedIn profiles
- DM and follow-up email workshop
- Homework with written feedback
- 45-min results review after 2 weeks
Quarter
Team coaching
Format
12 weeks · up to 15 SDRs
What's included
- Kick-off workshop included
- 6 bi-weekly group coaching sessions, up to 45 min each
- Weekly async teardowns of real outreach, on one set day
- Monthly sync with your SDR manager
- Baseline and end-of-quarter results report
Priced per quarter
Let's chatNot sure which fits? Pick "Not sure" on the form and we'll work it out together.
Good to know, whichever you choose
Guarantee
Your SDRs leave with at least 5 ideas for warming up ghosted prospects. I guarantee it.
How to join
- Tell me about your team on the form below
- I reply by email and we pick a time for a 30-min call about your team and ICP
- A tailored proposal within 3 days of the call
- Training on your real prospects
FAQ
Is it live?
Yes, every session is live. No prerecorded videos.
Online or in person?
Mostly online. In person on request, plus travel costs.
What if my team is bigger?
Workshop and Quarter are priced per additional SDR. Ask on the form for a quote.
Ready to make your SDRs sound human again?
Tell me about your team below. I'll reply by email, we'll talk for 30 minutes, and you'll get a proposal for your team.
Need something smaller? Consultations on request. Ask on the form
